Midsouth Cattle website offers alternative to stockyards

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By Linda Ireland

Cattlemen in the southern half of the United States have a new outlet to buy and sell bovines.
Lanny and Linda Vincent, who raise Limousin cattle on their 90-acre farm outside Buffalo, have developed a virtual stockyard at www.midsouthcattle.com. The website, which was under development about four months, offers an economical way to bring buyers and sellers together, Lanny Vincent said.
“To my knowledge, our website is the only one like it in the southwest United States,” Vincent said. He referenced a similar website that caters to cattlemen in the western states.
He believes the Internet will continue to have a great impact on the cattle market, “just like it has affected everything else.”
He has been promoting the site by running ads and speaking to cattlemen’s organizations.
There is no charge to list cattle for sale, although a $25 fee is charged for photos. The seller pays a fee to Midsouth only if the cattle are sold through the website.
Vincent said the fee is less expensive than the fees charged by stockyards. He doesn’t have a lot of overhead, so he is able to keep costs down.
“If they don’t sell their cattle – they don’t owe anything,” Vincent said.
Midsouth Cattle does not participate in the transaction, Vincent said, and relies on payment through the honor system.
Buyers are able to browse the listings without signing in or paying a fee.
The site is easy to navigate and has a “help” window with frequently asked questions.
Vincent, a sports correspondent for The LaRue County Herald News, grew up on a farm in southern Indiana. He married Linda in 2001, moved to Buffalo in 2002 and retired from his long-time job with Ford in 2007.
“Farming is a hobby for us,” he said, “but it’s a lot of work.”
For more information, visit the website or call Vincent at 1-888-589-7178.