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A new campaign to encourage consumers to "Shop Downtown This Holiday Season" is being launched by the Kentucky Main Street Program, as a means to drive retail sales to local businesses, keep money circulating in the local economy, and help cultivate the unique character that differentiates communities across the state.
It is the most recent in a series of "shop local" holiday season campaigns featured by KYMS.
Administered by the Kentucky Heritage Council/State Historic Preservation Office, Kentucky Main Street is the oldest statewide downtown revitalization program in the nation, founded in 1979 and based on a four-point approach developed by the National Trust Main Street Center – including design, promotion, organization and economic restructuring. The program encourages downtown revitalization, public-private partnerships and economic development within the context of historic
"I encourage everyone to support small businesses and shop downtown this holiday season,” first lady Jane Beshear said in joining the program kickoff. “Doing so will help ring in a happy new year for all of Kentucky."