Rock & Rogers: 40 years of full service

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‘If you treat people the ways you would like to be treated – you’ll be a successful business.’ – Jimmy Rogers

By Rebecca Roscoe

A service station on the corner of West Forrest Avenue and South Lincoln Boulevard in Hodgenville has outlasted a long list of competitors.

Since the 1920’s the service station has held several titles, including brand names like BP and Shell gas, and is now known to locals as Rock & Rogers.

Rock & Rogers has been serving the area for more than 40 years.

“I don’t know of anyone else in the area that still washes your windows and checks your tires at no extra charge, and comes out to pump your gas,” said Bonita Pendleton of Hodgenville.

Pendleton added, “It’s a hometown thing… They’ve been here forever – you usually don’t see a business like theirs last this long. They are always helpful and go the extra mile – you just don’t see that anymore.”

The partnership of Rock & Rogers began with Jimmy Rogers’s purchase and partnership with his employer and service station owner J.K. Edwards in 1969.

Danny Rock, who worked at the service station, partnered with Rogers in 1977. The station’s name reflected the change in 2000.

“In the beginning we were both employees, working here, pumping gas and washing cars,” said Rock.

“It didn’t just happen,” said Rogers. “I was partnered with J.K. Edwards for about six years, then I ran and owned the station by myself for a year. Taking on the responsibility of managing the station alone became too much so I sold half to Danny and we’ve been partners for about 36 years since then.”

Rock said, at one time, there were 10 or 12 service stations in Hodgenville. Rock and Rogers is the only one remaining downtown.

Rock said the way gas is marketed has changed. Gas is now a separate entity from a repair shop. At one time the two were naturally combined businesses, making for a more convenient stop.

Combined service stations are few and far between as chain convenience stores and gas stations have become the main market for travel “pit stops.”

“Thirty years ago we were a general maintenance center; we did tune-ups. Since then we have gradually grown to doing full car and truck repair, in addition to pumping gas and checking tires,” Rock said.

Part of the reason behind the loyalty of Rock & Rogers customers, according to Rock, is the reliability, trustworthiness and promptness of service.

“We have a lot of people in the community who really trust in our mechanics,” said Rock.

Both Rogers and Rock said their determination to treat their customers with fairness and respect has helped with the continuous growth of the business.

“If you treat people the ways you would like to be treated – you’ll be a successful business. You can buy products everywhere – but service is a different thing,” Rogers said.

Rock & Rogers is located at 300 South Lincoln Boulevard in Hodgenville. For more information, call 270-358-4001.