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The last four articles focused on the resources of the business and some ways to mange those resources. Specifically, the focus was on the organization’s human resources and how to get them to work in an effective and efficient manner, so the business can achieve its goals.
Once the planning and organizing functions are done (two of the four functions of management), leaders should look at the specific ways they intend to market their product or service. Before the marketing avenues are determined, the specific target market should be determined.
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