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I’ve been asked several times during the last couple of years: “How is the Herald doing?”
It’s no secret that newspapers in general are struggling with circulation numbers and advertising. Between the Internet and the economy, well, let’s just say that times are tough for the industry.
But how is the Herald doing?
Perhaps the easiest way of communicating our health is from an annual report by the Audit Bureau of Circulations and furnished to our parent company, Landmark Community Newspapers, Inc.
The LaRue County Herald News has the highest readership among printed material circulated locally, including our sister paper The News-Enterprise. Out of 5,500 households in LaRue County, The LaRue County Herald News goes into 75 percent of those homes. Our last figures showed a circulation of 4,457 copies.
We have a healthy Newspaper in Education program that boosts our circulation.
Our numbers are down – but considering the trend of newspaper readership – they’re still comparatively strong.
The News-Enterprise, according to the ABC report, has a circulation of 1,096 in our county, reaching 19.9 percent of our households. The Courier Journal has a circulation of 326 or 5.9 percent.
The AARP magazine is provided to 786 subscribers; Parade reaches 1,481; and Better Homes and Gardens reaches 438.
In recent weeks, LaRue County has been swamped with bad news. The stories of murder and mayhem have captured the attention of larger newspapers and television stations.
The LaRue County Herald News has been there for those stories too.
But, we stick around after the big story has been eclipsed by something else. We’re at city council, fiscal court and school board meetings. Each week, we report on police news, fires, accidents and public records.
We love to publish new baby photos, 50th wedding anniversaries, school honor rolls and graduations. We’ll continue to run schedules of blood drives, basketball games, senior events and fundraisers.
We believe that local news is still appreciated by our readers and that’s why the circulation numbers are still strong.
We wouldn’t be here if not for the support of the community. We appreciate the faith you show in us.