Bluegrass Cellular saftey initiative challenges students

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As part of Bluegrass Cellular’s wireless safety initiative, “Drive Now Text L8R,” the company is challenging central Kentucky high school students to create a video public service announcement about the dangers of distracted driving.
The Drive Now Text L8R PSA contest is open to students attending high school in the 40-county Bluegrass Cellular service area. PSAs must be received by Sept. 30. A panel of judges will rate the PSAs on creativity, originality and consistency of the Drive Now Text L8R message theme.
“As a local wireless provider, we care about the safety of our young customers and neighbors,” said Barry Nothstine, Vice President of Sales and Marketing, Bluegrass Cellular. “This contest challenges students to encourage each other, and the adults in their lives, to put down the cell phone and concentrate on driving.”
The creators of the winning PSA will receive a $1,000 cash prize, and the video will be used to support the Drive Now Text L8R initiative.
Bluegrass Cellular’s wireless safety initiative, Drive Now Text L8R was launched earlier this year to encourage drivers to remain hands-free from cellular devices while driving. Since then, the company has asked customers to take a pledge to put safety first and Drive Now Text L8R.
In April 2010, a law was passed making it illegal to write, read or send a text-based communication while operating a vehicle in the state of Kentucky. Drivers under 18 are prohibited from using a cell phone in any way while behind the wheel.
For more information about the PSA contest and to download contest rules and registration forms, visit www.bluegrasscellular.com/other/wireless-safety.